A top issuer wanted to future-proof its travel card portfolios from competitive capture after losing a major airline co-brand card deal.
To create a view into the future for our client, I worked with the engagement lead to develop scenarios based on macro and micro-level trends and developments in the travel and card industries. To supplement my desktop research, I conducted interviews with key client stakeholders and travel sector experts that I contracted through a vendor. In the end, my team developed and presented 10 well-informed scenarios to our client's C-suite. Scenarios varied in impact and time horizon, and cut across diverse areas such as competitive rewards currency, disruptive airport technologies, and interchange regulation.